NeXt created a wayfinding system for Motorola’s sprawling 1.4 million square foot Libertyville campus using a geography concept titled “GEOMOTO.” Geography – cities, states, regions, countries, etc. – has a built in hierarchy familiar to most people and is appropriate to Motorola because they have a national and international presence. This intuitive wayfinding plan allows for logical, unique and memorable naming of hundreds of conference rooms and laboratories. The system is currently being rolled out to other campuses.